Or, if you decide to become a multi-channel seller and include Amazon as a marketplace, one of their image requirements is that backgrounds be pure white (RGB 255, 255, 255). Also be sure to use automation tools to run and optimize these campaigns on autopilot. You can read more about optimizing your holiday campaigns here: Holiday Shopping Google PPC Strategy for eCommerce Retailers. PEPPERMINT WHITE BACKGROUND PICTURES PROPro Tip: Don’t forget to review and tweak your Product feeds before peak shopping days – including product images! This will help you boost sales during high search volume days. If you’re on a tight budget, you want to ensure that the product photos you shoot can be used in your marketing and eCommerce ads as well.įor example, with Google Shopping campaigns, your product photos can only have white, gray, or lightly colored backgrounds. They Offer More Versatility for All Marketing Channels Plus, if you want to show your products with the fewest distractions, white backgrounds are the best way to do this. The benefit of choosing one background color is store consistency, and white offers the most continuity and makes different color and style products look great. Why Use White Background Product Photography? So grab that coffee and get ready for your complete guide to creating product photos for ads and your store! We will go through why white background product photography is key to upping your product photography game, and guide you through shooting and editing your own product photos like a pro. Today we will be discussing product-only photos. Product-only photos are clean, white background photography photos of your product, as seen below. Here are some examples of their lifestyle shots. Lifestyle product photos are product photos that show your products being used. Here’s an example of each from one of our favorite merchants, Old Guys Rule. There are two main types of product photography: PEPPERMINT WHITE BACKGROUND PICTURES HOW TO
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